Listen To The Radio!

 Listen to the radio.

That might sound obvious but it’s amazing how many radio people don't listen to the radio.

Check out of market stations.

If you can listen to radio from abroad, do it.

Take it all in...the good, the bad, the revolutionary.

Log onto ‘Radio Garden’ and use their globe to pick a place and a station.

There are people all over the world doing what you do every day.

It seems crazy to NOT hear how they relate to their audience because we all learn from each other.

You may just find a style that you love or you might find you become fascinated by a certain use of vocal tone. Who knows?

One thing is for sure - you won’t if you don’t go on a discovery!

Then - listen to the history of radio.

You are where you are today and you sound the way you sound today because of all the people who came before you.

From ‘The Colgate Hour’ to ‘The Bob Hope Show’ to ‘Listen With Mother’ to Wolfman Jack to Radio Caroline to BBC Radio 1 to Z100 to Kyle and Jackie O to Greg James...it’s all connected.

Connect the dots :)