● Radio listeners usually listen alone. It’s personal.
● Being honest touches people.
● Be intimate while being honest.
● Radio is private talk held in public.
● Fun. Be a little bigger than life.
● Find new and original angles.
● Picking topics JUST to provoke a reaction – doesn’t ring true.
● People lie in research. Never trust it. Instinct is King.
● Plan and prepare for everything.
● Reveal personal connections in a topic.
● Take the focus off the problem…concentrate on the desired outcome.
● Values. These drive everything you do on air.
● Make lots of small decisions.
● This is the chance to be great.
● Honesty. Say what you feel, not what will just provoke reaction.
● Remember – ‘WHO CARES?”
● Do one thing new every day.
● Tone, Pace, Delivery. Understand the voice and how to use it emotionally.
● BE HONEST. BE TRUE. NEVER FAKE IT. BE REAL.
● Who are your idols/who do you admire? Why?
● Never lose a listener. They want to trust you. Get more by being ‘real’.
● Get out of the comfort zone.
● Perceptions of who you are can be changed. Create new realities instead.
● Explore.
● No need to always win an argument.
● Be humble. BE REAL.
● Investigate who you are – physical environment, health, career, money, relationships, fun, personal values and goals. KNOW WHO YOU ARE.
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