Pass It On...

We ran a coaching session with a presenter last week who is going through some stuff (Hey...aren't we all)!!

Part of the conversation dealt with how presenters want feedback. 

I'm not talking about a basic aircheck every now and then or the occasional "Sounding great" as you pass in the halls once a month.

The problem seems to be that as PDs get busier and busier than ever, holding down more and more responsibilities, the time they actually have to listen to and notice the on-air product is lessened. In some cases, it has completely disappeared. Not in all cases but definitely in a vast majority. They don't get the chance to direct actual programmes! I feel for programmers in this situation because they are in their position due to their love of radio...not spreadsheets!

So when you, as the on-air guy/girl comes knocking on their door and are asked to "come back later", it can seem like you are not getting the support or guidance that you are looking for.
Nobody wins.

So, we came up with a really easy to execute idea that YOU can use:

If you hear something on air that you like, or that caught your attention - get in touch with the presenter and tell them. Tweet them, Facebook, email, hire a carrier pigeon...it doesn't matter.
We've been doing this for years, not to gain new clients, but because it's a nice thing to do. 

If it's honest and comes from the heart, people respond. 

It may give that other person a boost. 

We're all human beings working in a small industry. Let's look after each other a bit more.

Let's face it - if you sound better, then radio sounds better, then that can attract more people to listen...and we all win.