Likeable: Don't piss them off.... don't annoy or irritate them. Yes, challenge and provoke thought...but in a classy, amenable and likeable way.
Consistent: Show up when you said you would. Keep doing that.
Current: You'll lose all credibility if you don't stay up to date. I saw a LinkedIn post last week saying "Found this great new way to listen to radio stations around the world...". It was 'Radio Garden'...which has been on the scene for a couple of years or more. Zero likes and no response...but an image of someone out of the loop. Stay in (or better - ahead) of the curve.
Radio is a small business, filled with big people.
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