It's not always a perfect term.
Most of them aren’t really listening. They're 'sort-of' paying attention.
They can hear you but they don’t ‘hear’ you, for the most part.
Radio is a part of your listener’s audio background. You need to engage and then keep your listener engaged.
This can only happen with focus.
* Use Pace,Tone and Delivery.
* Radio isn't always about the words you use but about how you make your listener 'feel'.
* People remember how you made them feel.
Try working on that for the next gig.
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