Have you ever felt you are doing TOO much?
Last year we launched a weekly Jobs email. A list of about two dozen radio jobs per week, sent to subscribers and curated by me.
Every week.
It was nice to help but it very quickly became a chore. Daily coaching, marketing, teaching, networking and the monster that is RadioStar was eating into our days, more and more.
The Jobs email became an extra burden.
Was it a nice addition to what we do?
Yep, it certainly was and people seemed to appreciate it. We had an 'open rate' of over 70% (which is very high for these things).
BUT...I realised something - it wasn't essential. There are lots of ways to find jobs. We weren't the only show in town.
So...I stopped.
By elimimating that one, non-essentail part of the week, it allowed me concentrate on what I am best at - coaching!
If you feel you're doing TOO much...ask yourself "What can go?"
Then free yourself from it.
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