Have you ever listened to a show...found that the music drew you in...even though it might not be your usual choice? You end up listening for an hour and aren't sure why?
This happened to us the other day.
The reason we stayed listening?
The presenter.
He held our attention through eye-to-eye contact.
What does that mean? Basically, he spoke directly to us. He addressed us as friends. He didn't ask anything of us. He invited us to share his love for the music. He didn't push, cajole or force us to feel anything. It was all achieved through his passion and the power that can hold over another human being.
Passion and enthusiasm can be addictive.
Listeners feel what you feel. That's how you connect on the radio :)
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