Thursday, April 1, 2021

Bloody Spotify!!

Christain Hall, who is VP of Brands & Content at Harvard Broadcasting in Canada, spoke about the latest Spotify direction.


They have just bought a sports-focused live-audio app. In other words, 'radio'!


My take on this?

* We can all learn so much from Spotify...not least their lack of fear.

* Sitting tight and hoping they go away won't work.

* Firing presenters and PDs is a loop that leads nowhere.


* Playing more music than your competitor was great in the 80s and 90s.

* Adapt and adopt both the platforms and the ideas but most of all - harness the positivity and ambition.

* Soak up the invention and tenacity and enter 2021.


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