"Be the person I feel I can hang out with".
"Be someone I would like to chat to".
You've heard these before, I'm sure. It's what, pretty much, every programmer wants from their on-air people. One PD told me that my remit as host of a double-header breakfast show was "Two friends having fun in the morning".
Whenever we speak with people in the UK or Ireland and ask "Who do you listen to/admire"? we can almost guarantee the answer - 'Greg James'. Tracey has been listening to him for the past week....trying to get a handle on just what he does, why it works and how he does it.
It turns out, despite all of the features and segments, it comes down to one simple point.
Not only is he a 'friend' on the radio.
He's a 'personal' friend!
Now THAT is crossing the line to a completely different level and that is definitely something to aspire to. No matter what time of day you are on air.
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