Hey, Over-Sharer!!

I saw a post on Insta Stories today by a presenter, asking "What old TV show would you like to bring back"...and I wondered..."Why?"

'Always On'. Remember that statement? It started off to describe how the internet allowed us to access anything anytime...which was a great new freedom for us. 

Then it became a statement of habit. Being 'always on' meant that you stayed in touch with what was happening. It fed and nurtured the whole FOMO moment.

Now, 'always on' means posting to Twitter, Facebook, Linkedin and Insta every day. It means commenting on articles, sharing, liking, giving opinions. Turn off and you miss it. 

Back to the Insta post...

Why ask that? Why ask it on Insta? What are you hoping to achieve? More followers? More interaction? A feeling of popularity? 

What is the purpose of these "What do you think...?" posts? 

They can be the equivalent of the "Text me if you're up to anything today" links on-air. Yes, they fill air and space but are you better off without them? Or at least less of them??

Plus, as with on-air, you are sending messages to your audience that may actually achieve the opposite of what you hope. When we smell an 'over-sharer', they appear bored, egocentric or have low self-esteem.

Go easy on the sharing. Just like using word economy on-air...try a bit of posting-economy! 

Less IS more :)