Crunch and Roll.

We've been working on Audio and Video demos with presenters over the past few weeks and concentrating on the Crunch and Roll technique.

C 'n' R was used a huge amount by Top 40 radio in the 80s and early 90s...then completely disappeared. The 'content' creation' style of presentation took over up until recently when our good pal returned. 

But with a facelift.

Tracey produces all of the demos: "I just love that the presenter is part of the music...inside the song, not on the outside commenting on it.  Every word, every inflection every nuance matters."

Looking back, the style was very loud, shouty and in your face. I was raised on Crunch and Roll and was certainly shouty at the start!

In 2021/22, focus has now shifted to bite-size content...and it sounds amazing.

When you hear a presenter crunch into Shawn Mendes 'Summer of Love', use the 8 second intro to tell me a story, put pictures in my head, name check themselves and the station and call out the artist  - it's hard not to feel excited.

Excited by the craft and skill something like that takes.

Word Economy is perhaps the greatest of the radio skills and Crunch and Roll is the best way to perfect that.

* We run LIVE Demo sessions and fully produce your audio and video demo. We are the only people offering live mentoring as you record.  That's because we Actually Give a Shit! info@onaircoach.net