Just came off a call with a radio presenter whose head has been filled with so much nonsense about what the profession is all about...incredible.
>>> Radio is a very simple medium <<<Strip away ALL of the confusing terms...all of the consultant-speak...all of the BS that is tied to 'in-car listening' and audience projections...
>>> Radio is one human being relating to one other human being <<<
That's it!!
It's not that difficult a concept.
Get THAT part right and you win!
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