Listening to a major market morning show. Double Header (Male/Female).
It's 6am. News kicks in.
6:05: News ends and the Morning Show jingle starts...followed by a song.
6:09: Jingle and Song.
6:13: Male host - "Good morning" followed by short link (35 seconds).
6:16: Jingle & Song.
6:20: Link into ad break with a "Let us know what you think" call out.
20 minutes from the show opening until the first piece of actual content.
I know in 2021 that a lot of shows are shifting priorities an hour or so later because the commute has changed listening habits and there may be less available audience...BUT:
a) I was listening. As a listener, I count.
b) Your Morning Show branding launched as normal. Live up to that.
c) You could be handing your rival a chance to grab your regular audience.
Listeners smell when we are not fully committed. Make it hard for them to switch you off.
As the adage goes: Your job is to not lose a listener.
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