Yesterday, Tracey was working on her world radio scan. She is checking out the radio listening landscape in every country on the planet. As you do... :)
One station caught the ear...Yarona FM in Botswana. Really nice and tight format...friendly, upbeat jocks and a slick social media presence.
Brazil was "insane". Including one show with a 'cast' of twenty presenters. You can read about that in next Monday's 'Presenter Weekly' newsletter.
However...one thing that struck her about a station in Serbia (Cool Radio) was the fact that they emphasised their Tik Tok content over any other form of social media.
OK, we all got the memo about Tik Tik being the 'new hot thing' (until another comes along...we've been down this road before...right 'Vine'??) But I've never seen one out-shining the others like this.
Cool's audience obviously use Tik Tok more than fuddy-duddy Facebook or Twitter but even so...it emphasises one point we've made in the past: Know what platform your audience likes best and OWN it!
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