It might sound obvious...but knowing your audience is part of your job as a presenter.
If you work Top 40, then understanding WHO your listener is and WHAT they like to do and talk about is essential. Is Tok-Tok part of their day? Are they watching Bridgerton on Netflix? Are they missing their friends during Lockdown?
If you work Soft AC, does your listener have money worries? Is home-schooling the kids a big issue with them? Will they sign up for the new Bebo because it brings them back to their more carefree days?
Whoever you talk to and whatever they are talking about is important.
Relate to your listener is terms and context that they relate to.
Friends understand each other.
YOU are that friend on the radio.
Get it right...otherwise, you're just 'mingling'*
*We 'mingle' with people we don't know very well.
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